Jasmina Mujagić je osnivačica brenda Infinity Aroma BiH i poduzetnica koja djeluje u oblasti scent marketinga, kroz koji razvija koncept kreiranja prepoznatljivih mirisnih iskustava za prostore i evente. Magistrica je farmacije, a njena priča spaja nauku, estetiku i emociju u savremenom pristupu brendingu i doživljaju prostora. Profesionalno iskustvo gradila je kroz oblasti prodaje, marketinga, razvoja brendova i strateškog poslovanja unutar pharma i FMCG industrije, gdje je razvijala vještine komunikacije, rada s klijentima i razumijevanja tržišta. Tokom profesionalnog razvoja posebno se posvetila proučavanju uticaja senzornih podražaja na emocije, raspoloženje i percepciju prostora, istražujući odnos mirisa i vizuelnog doživljaja ambijenta. Iz tog promišljanja nastala je ideja o mirisu kao važnom elementu identiteta prostora, a ne samo dodatnom estetskom detalju. Svoj poduzetnički put gradi kroz networking, edukacije i praktično poslovno iskustvo, istovremeno razvijajući svijest o scent marketingu kao novom obliku iskustvenog brendinga na tržištu Bosne i Hercegovine.

Jasmina Mujagić is the founder of Infinity Aroma BiH and an entrepreneur working in the field of scent marketing, where she develops concepts for creating distinctive scent experiences for spaces and events. Holding a Master’s degree in Pharmacy, her professional story combines science, aesthetics, and emotion in a contemporary approach to branding and spatial experience. She built her career through sales, marketing, brand development, and strategic business operations within the pharmaceutical and FMCG industries, developing strong skills in communication, client relations, and market understanding. Throughout her professional journey, she became particularly interested in exploring the impact of sensory stimuli on emotions, mood, and spatial perception, especially through the connection between scent and the visual experience of an environment. From this perspective emerged the idea of scent as an essential element of a space’s identity, rather than merely an additional aesthetic detail. She continues to build her entrepreneurial path through networking, education, and hands-on business experience, while raising awareness of scent marketing as a new form of experiential branding in Bosnia and Herzegovina.