Melisa Hujić je ekonomistica i dizajnerica iz Sarajeva koja kroz svoj rad spaja savremenu estetiku, funkcionalnost i prepoznatljiv autorski izraz. Kroz modni brend Etiquette istražuje odnos mode, identiteta i svakodnevne elegancije, stvarajući komade koji naglašavaju individualnost, sofisticiranost i samopouzdanje svake žene. Etiquette prepoznatljiv je po pažljivo oblikovanom dizajnu, čistim linijama i odgovornom pristupu odijevanju kroz filozofiju spore mode. Fokus brenda je na pažljivo biranim detaljima koji spajaju jednostavnost, funkcionalnost i upečatljivost, dok svaki komad nastaje s idejom dugotrajnosti i nosivosti, prilagođen savremenoj ženi i njenom svakodnevnom životu. U svijetu brze mode, Etiquette posebno osluškuje stvarne potrebe žena — želju za kvalitetnim komadima koji traju godinama i lako se uklapaju u njihov lični stil. Dizajn brenda nije podređen prolaznim trendovima, već ima dugotrajniju ulogu u savremenom odijevanju. Etiquette vjeruje da svaka žena sama kreira svoj trend kroz način na koji nosi odjeću i da je moda najljepša onda kada odražava ličnost osobe koja je nosi.

Melisa Hujić is an economist and designer from Sarajevo whose work combines contemporary aesthetics, functionality, and a distinctive creative expression. Through her fashion brand Etiquette, she explores the relationship between fashion, identity, and everyday elegance, creating pieces that highlight individuality, sophistication, and women’s confidence. The brand is recognised for its carefully crafted design, clean lines, and responsible approach to clothing through the philosophy of slow fashion. Its focus lies in thoughtfully selected details that combine simplicity, functionality, and distinctiveness, while each piece is created with longevity and wearability in mind, tailored to the lifestyle of the modern woman. In a world dominated by fast fashion, Etiquette listens closely to the real needs of women — the desire for quality pieces that last for years and easily fit into their personal style. Rather than following short-lived trends, the brand aims to create timeless fashion with a lasting role in contemporary wardrobes. Etiquette believes that every woman creates her own trend through the way she wears clothing, and that fashion is at its most beautiful when it reflects the personality of the person wearing it.