Sanja Primorac Brkić je iskusna menadžerica s dugogodišnjim iskustvom u bankarskom i IT sektoru, s posebnim fokusom na digitalnu transformaciju, razvoj ICT sistema, upravljanje operacijama i strateški razvoj poslovanja. Diplomirala je na Elektrotehničkom fakultetu Univerziteta u Sarajevu, odsjek računarstva i informatike, gdje je stekla zvanje diplomiranog inženjera elektrotehnike. Postdiplomski studij iz oblasti poslovne ekonomije završila je na Ekonomskom fakultetu u Zagrebu, gdje je stekla zvanje magistra društvenih nauka. Profesionalnu karijeru započela je u Hypo Alpe-Adria banci, gdje je, uz rukovođenje sektorom informatike, bila odgovorna za razvoj digitalnih kanala, kartično poslovanje, operativnu podršku i organizaciju. Vodila je ključne projekte implementacije bankarskih sistema, značajno doprinoseći modernizaciji poslovanja. Od 2013. godine obnašala je funkciju direktorice Informatike u UniCredit banci, gdje je sa svojim timom realizirala brojne projekte i implementirala napredne tehnologije i procese automatizacije, dodatno jačajući tržišnu poziciju banke. Svoju karijeru nastavila je kao članica Uprave Sberbank BH, a potom i kao članica Uprave ASA banke, s odgovornostima za informatiku, sigurnost, operacije, organizaciju te upravljanje projektima i procesima. Tokom karijere uspješno je vodila kompleksne projekte digitalne transformacije, prateći savremene tehnološke i tržišne trendove. Od maja 2024. godine obnaša funkciju članice Uprave – izvršne direktorice za marketing i prodaju u HT Eronet, gdje je odgovorna za marketing, prodaju i korisničku podršku, s fokusom na unapređenje poslovanja, tržišni rast i razvoj korisničkog iskustva.

Sanja Primorac Brkić is an experienced executive with extensive expertise in the banking and IT sectors, with a strong focus on digital transformation, ICT system development, operations management, and strategic business growth. She graduated from the Faculty of Electrical Engineering at the University of Sarajevo, specializing in Computer Science and Informatics, and later completed postgraduate studies in Business Economics at the Faculty of Economics in Zagreb, earning a Master’s degree in Social Sciences. She began her professional career at Hypo Alpe-Adria Bank, where, in addition to leading the IT sector, she was responsible for digital channels, card business, operations, and organizational development. She led key banking system implementation projects, significantly contributing to the modernization of the bank’s operations. In 2013, she was appointed Head of IT at UniCredit Bank, where she and her team delivered numerous projects, implementing advanced technologies and automation processes that strengthened the bank’s market position. She continued her career as a Member of the Management Board of Sberbank BH, and later of ASA Bank, with responsibilities covering IT, security, operations, organization, and project and process management. Throughout her career, she has successfully led complex digital transformation initiatives aligned with modern technological and market trends. Since May 2024, she has been serving as Member of the Management Board – Executive Director for Marketing and Sales at HT Eronet, where she oversees marketing, sales, and customer support, with a focus on business growth, market development, and customer experience enhancement.