Ivana Ferković Pašić je magistrica društvenih nauka iz oblasti žurnalistike, novinarka i viša asistentica na Filozofski fakultet Univerziteta u Tuzli. Diplomirala je na Odsjeku za žurnalistiku Filozofskog fakulteta Univerziteta u Tuzli kao dobitnica dvije srebrne i jedne bronzane plakete, sa prosječnom ocjenom 9,35. Profesionalnu karijeru započela je u JP RTV Tuzlanskog kantona kao novinar saradnik, dok je paralelno nastavila akademsko usavršavanje iz oblasti odnosa s javnošću, poslovnog komuniciranja i komunikologije. Na Filozofskom fakultetu Univerziteta u Tuzli izabrana je u zvanje asistenta, a potom višeg asistenta za oblast komunikologije. Magistarski rad pod nazivom „Komunikacijski aspekti elektronskog bankarstva u Bosni i Hercegovini“ odbranila je na Univerzitetu u Tuzli, a doktorski studij komunikologije završila istraživanjem na temu „Rijaliti TV sadržaji u BiH i zemljama regiona“. Njeno profesionalno i akademsko djelovanje usmjereno je na medije, komunikologiju, savremene medijske sadržaje i odnose s javnošću.

Ivana Ferković Pašić is a journalist, media professional, and Senior Teaching Assistant at the Faculty of Philosophy, University of Tuzla, holding a Master’s degree in Journalism and Communication Studies. She graduated from the Department of Journalism at the University of Tuzla as the recipient of two silver and one bronze academic awards, with an outstanding academic record. She began her professional career at Public Broadcasting Service of Tuzla Canton as a journalist, while simultaneously continuing her academic development in public relations, business communication, and communication studies. At the Faculty of Philosophy in Tuzla, she advanced from Teaching Assistant to Senior Teaching Assistant in the field of communication studies. She earned her Master’s degree with a thesis focused on communication aspects of electronic banking in Bosnia and Herzegovina, and completed her doctoral studies in communication research with a dissertation examining reality TV content in Bosnia and Herzegovina and the wider region. Her professional and academic work focuses on media studies, communication, contemporary media content, and public relations.